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Beauty Episodes

Ep. 98 | Let’s Chat About Creating a Clean Skincare Brand with Rochelle Jacobs and Sarah McNamara

In this episode, I’m sitting down with the dynamic duo of skincare, Rochelle Jacobs and Sarah McNamara of Naturally Serious Skin.

Inside This Episode: 

  • How Rochelle + Sarah got their start in the beauty industry
  • The events that led up to them partnering together on Naturally Serious
  • Why Rochelle and Sarah are so passionate about clean skincare and beauty products
  • A typical day in the life for Sarah + Rochelle
  • Sarah and Rochelle’s favorite (and least favorite) part of each day
  • and so much more

Links Mentioned: 

Naturally Serious Skin Website 

Naturally Serious Skin Instagram 

Rochelle on Instagram

Sarah on Instagram 

About Rochelle Jacobs:

From letterhead to launch, Rochelle oversaw the creation of skin care brands June Jacobs and, most recently, Naturally Serious Skincare. Rochelle is responsible for the day-to-day management and execution of both brands – ensuring that each stays true to the original vision.

As a mother/daughter duo, Rochelle and June join forces to not only pioneer new products, but also share a common vision of company growth, worldwide.
Rochelle boasts significant experience working for large, well-known organizations carrying skills that have transposed into the skincare world. She began her career at Lehman Brothers, where she worked on both the Equity Syndicate and Institutional Sales Desks. She left Lehman Brothers to work directly with senior management of Viacom, the international media company which, at the time, owned Paramount, Blockbuster, CBS, Showtime, MTV, and other entertainment entities. Rochelle was quickly promoted to manager, the youngest at the time, and was responsible for managing Viacom’s Pension Fund Investments and 401(k), as well as the company’s global currency positions. After a successful three year run, Rochelle was armed with the necessary tools to succeed in managing the operations for Peter Thomas Roth Clinical Skin Care and June Jacobs.

In addition to operating two successful beauty brands, Rochelle is an Advisory Board Member of the Dubin Breast Center. She spent over a decade on the Junior Board of the Ovarian Cancer Research Fund and has served on the benefit committees for the 92nd Street Y Nursery School and Allen-Stevenson Annual Benefits and co-chaired the Fall Benefit for the Fresh Air Foundation. Born and raised in New York City, Rochelle – together with her family, including her teenage boys Jake and Luke – continues to make New York home.

About Sarah McNamara: 

Sarah McNamara leads all marketing and business operations for Peter Thomas Roth, a privately  owned, global luxury skincare brand sold in over 80 countries. Her passion for skincare began at  Unilever in the luxury consumer products division, where she rose through the ranks to become  the youngest female general manager. 

A successful business leader with strong global marketing and general management experience,  McNamara excels in value creation, product innovation and financial results. Agile and effective  in both larger, complex environments and smaller, entrepreneurial business settings, she is highly  skilled at inspiring cross-functional collaboration and streamlining processes for optimal  outcomes.  

Before joining Peter Thomas Roth in September 2015, McNamara was the founder, creator and  co-owner of Miracle Skin Transformer, a line of high-performance multifunctional  transformational products. Her hero product, Miracle Skin Transformer SPF 20, was the first BB  Cream product to market in North America and earned W magazine’s “beauty obsession of the  week.” Through successful marketing and a national TV infomercial, McNamara grew the brand  into a multichannel international business with retail sales of $35 million. 

McNamara’s breadth of experience also includes a position as Senior Vice President at Lancôme,  where she managed key product launches and had a category responsibility of $470 million.  Additionally, she has held senior management roles at Goldman Sachs & Co. and Unilever,  where she spent 10 years and received multiple promotions, eventually becoming the youngest  female general manager. 

Then and now, as a business leader in the beauty industry, McNamara’s goal has always been to  help women take charge of their well-being through efficacious skincare. When the clean  skincare movement started taking shape, she saw the opportunity to further her mission and help  women unlock their natural beauty. After discovering that many products claiming to be “clean”  and conscious actually had unwanted ingredients and questionable brand philosophies,  McNamara created Naturally Serious in 2018.  

McNamara worked tirelessly with top chemists to make Naturally Serious skincare clinically  clean and free of B.A.D. (Banned, Ambiguous or Debatable) ingredients. Though Naturally  Serious is still young, it has gained Sephora’s “Clean at Sephora” seal of approval, expanded its  distribution to Target, and is a trusted brand among top beauty editors (Major Moisture™ Gentle  Cream Cleanser was a 2019 SELF Healthy Beauty Award winner).  

When McNamara is not working on new marketing strategies and product innovations for Peter  Thomas Roth and Naturally Serious, you can find her spending time with her two teenaged boys  at their home in New York City. She also enjoys hiking, yoga and interior design. 

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