How I Travel to NYFW for Free (& Make Money!)
Two times a year, New York Fashion Week happens. It's a big week for those involved in fashion and beauty. Big week given there's a lot of opportunity to meet brands, PR contacts, highly esteemed influencers, and some amazing designs from the biggest designers in the game. To me, this is a work trip. I do not go simply for the shows. I go to work with brands, make connections and build my business. At this point, if you're spending thousands of dollars to go to NYFW, you may not be doing it right (as a blogger) and that's why I'm here to help! Many of you have asked if I find it beneficial to attend but then also how I afford it every season. Let's dive in!
Hotels
This is the most expensive piece of going to New York City during high scale events, as rooms can be upwards of $500 per night. This is atrocious and definitely not going to work for your wallet. My recommendation is to have done a few hotel reviews previously on your blog, and have a loyal engaged audience. Showing past examples of hotel reviews is going to make it more likely that a hotel in New York wants to work with you. If this is the case, you will be able to get a hotel room comped OR at the very least, receive a press discounted rate. This usually takes rooms down from $500+ a night to something more reasonable in the $100-$200 a night range. Getting the hotel comped is typically what I go for, and this makes the trip significantly more affordable.
As a blogger, you should definitely know about how to do a hotel review. This is one of my favorite reviews because it was such an incredible trip, and the hospitality at that property was unlike anything we'd ever experienced. Make sure to agree on fair terms and explain to the property that you are valuable. Give them a monetary value, so you don't have to overwork yourself. Every business will take advantage of your work if you don't price your content. Typically I offer the following coverage for a 4-5 day stay:
1 blog post highlighting stay at hotel
3 Instagram posts tagging the hotel + mentioning hotel in my caption
2 Instagram story mentions tagging hotel per day
4 tweets mentioning the hotel
1 Facebook post tagging hotel
1 Pin mentioning hotel
Flights
This is definitely much more tricky (in my opinion) than a comped hotel. For me, I figured out (when I first starting traveling) that you want to pick one airline and basically stick to it. This is the best way to keep building points. Add in a credit card, and you're golden. Especially with the amount I travel. Nowadays, between my trips (which obviously early miles) and my purchases, I have acquired a lot of miles through American. This is fabulous because it means we can get to most places inside the US and Europe, with just our points. That is so exciting! If you're able to get a credit card and dedicate yourself to one airline, you will be rewarded with a status + guaranteed seats. Bottom line is sticking to the same airline and being smart about usage of points.
Some of the lucky bloggers get their flights taken care of by brands they are ambassadors for each year. The brands definitely want them present during their NYFW events to bring more publicity and their audience (via Instagram, etc.) However for the majority, you have to find your own flight. If you save up the miles under one airline, you can find yourself a free flight. It's super easy to build your status up on an airline, especially if you travel quite a bit over time.
Food
When it comes to restaurants and food, you can get much of this covered by attending events, having your hotel provide several meals and also by being hosted in different restaurants. I also review restaurants alongside hotels, so I typically find a few meals that are covered by the property in exchange for the hotel coverage previously negotiated OR I go to a restaurant with Tonya (or another blogger) to do some Insta stories and get the meal taken care of. This is such a great way to take care of some of the food, if not most.
Transportation
This is an easy solution, because I always turn to Lyft. It's actually one of the easiest ways to get around, if you're not into the idea of getting into the underground. Since Arizona has a terrible public transportation system (none really if we're being honest) I am not the most comfortable navigating my way underground. I will get there with a few more trips to New York City, but that's a work in progress. Lyft is my favorite way to get around!
Making Money
Now that we've got the bases covered, the biggest piece is actually making money during NYFW. This is so important, so you absolutely need to plan brand meetings. Not to mention several brands have campaigns going on during NYFW because they want to partake in the madness of fashion week. Some of the products make a lot of sense in the fashion week environment (skincare, beauty, fashion) so if you're accepted or offered a campaign opportunity, this is the best way to begin making money. Even if you do not get any campaigns, if you are able to meet with brands you can establish some relationships and then discuss opportunities when you meet with the brand contact in person. Such a win win, and it helps make your relationship that much stronger.
Comments
I just got back from NYC myself from a toy conference. I need to jump on the hotel review bandwagon myself as often as I travel
I have never been to NYFW but I would love to go. It looks amazing. I have worked with hostels when traveling in Europe, but I still need to review a hotel. That will be a goal of mine this fall.
So many great tips!!! Loving the details!! I am dreaming about partnering with an Airline. And, I’ll take your tips and start applying them!!
Xo,
Angelle
These are such great tips! I’ve never been to NYFW solely because the cost of hotel stay. But now that I’ve been adding more lifestyle and travel content into my website, I would feel much more comfortable pitching NY hotels!
These are all great tips, and I love your outfit! The dress is gorgeous and paired perfectly with those booties, thanks for sharing!
These are all great tips for traveling to fashion week! I can’t wait to try them out!
Lizzie
http://www.lizzieinlace.com
Wow! This is such a great post. You look amazingly beautiful on your dress with a perfect combination of stunning looking bag and slippers.
This is totally awesome! I love working with brands and promoting them but I have never done so when it comes to traveling. I think it’s great!
I’ll be in New York for Fashion Week! Maybe I’ll run into you!
Megan | http://www.pipmegan.com
Hopefully I’ll see you in September! Loved seeing you at Bauble Bar last year!
Very interesting! I love to travel and would love to work with brands to do so while promoting quality experiences and locations.
This is pretty awesome. A great way to travel. NYC can be very expensive. To be able to do it free is amazing.
I am going to New York to see my son later this year. To go free would be even better.
Wow this is so awesome! I can’t believe you get to go to this event for your blog. I am actually jealous…would love to do something like this one day even though I don’t blog about fashion
These are such great tips! Thanks for sharing! x
I’m not a travel blogger but have at times wondered how to prep my site and content for travel based opportunities. These are such great tips and super easy to apply. Thanks so much!
I love your tips and hope to be able to do this one day.
I couldn’t agree more with these tips! Super helpful and it’s always great when folks are starting out to have a guide or least some helpful ideas on how to make your work, work for you, so to speak lol! I bet going to NYFW is a ton of fun too!
Great tips! I love working with hotels, and going to NYFW would be a dream, I’ll have to work on it for the future. I also need to get a good credit card for airfare points.
These are some great tips.I would love to do NYFW I know it is so much fun.
Now these are some amazing tips to help people who are looking to make it to NYFW – I hope it helps a lot of people have an amazing experience.
these are all wonderful tips that you are sharing with us. and what an exciting thing to be able to go to NYFW. That is amazing.
YAS this post is so great & helpful! I always love seeing your NYFW posts!
These are super tips, as a blogger posts like this is so helpful for me. Thank you for the share and I am sure a lot more bloggers are going to be heading to NYFW now.
Brilliant. Thanks for these tips. I think you need influence to begin with in order to do all the things you mentioned. Nevertheless, I think I can apply this to my tech blog. 🙂
This is a great post! Thanks for sharing! One of my dreams as a blogger is to attend NYFW as a brand influencer. Your post just may help make that happen! Xo
Yes girl Yes! You are one smart ass cookie!!! 🙂
This is really a great post! I love NYFW, it’s so much fun being in the city and being around all of the amazing brands.
love these tips babe and that dress!
Whitney