Ep. 117 | Let's Chat About Creating an Inclusive Beauty Brand with Terri Bryant - adaatude
Beauty Episodes

Ep. 117 | Let’s Chat About Creating an Inclusive Beauty Brand with Terri Bryant

In today’s episode, I sit down with Terri Bryant of GUIDE BEAUTY to chat all about creating an inclusive beauty brand.

Inside This Episode:

  • How Terri’s Parkinson’s diagnosis led to her creating GUIDE BEAUTY
  • How long it took for Terri to go from idea to the product being on the shelves
  • Why Terri decided to work with a universal design team and how it shaped the products into their final iterations
  • A typical day in the life for Terri
  • and so much more

Links Mentioned:



About Terri Bryant: 

GUIDE BEAUTY is a collection of makeup tools and products that reimagine the way we apply makeup. Achieve a new level of skill and confidence with makeup that literally GUIDES your hand to better application. For over 25 years, GUIDE’s founder, Terri Bryant, worked as a celebrity makeup artist and an educator creating programs for world-renowned prestige makeup brands. But her clients often lamented that learning the steps to applying makeup didn’t necessarily translate into being able to apply it with confidence. She knew there had to be a better way, but as a makeup artist, it was difficult to truly appreciate what she had never experienced herself… that is until she was diagnosed with Parkinson’s. Terri now had the unique perspective of a makeup artist AND someone who struggled with her makeup. She worked closely with makeup users and a team of industrial designers and ergonomic experts to rethink makeup and develop a new, universally designed, patent-pending approach to applying it. The first collection to launch includes a volumizing tubing mascara, Lash Wrap, and three shades of brow gel, Brow Moment, all of which have a comfort grip Guide Ring and precision tip for accuracy and ease. Revolutionizing how we apply eyeliner is the GUIDE Wand, which pairs with the GUIDE Line pressed-cream eyeliner to make looks like tightlining, waterline application, and even winged liner a cinch! All GUIDE BEAUTY formulas are cruelty-free, 100% vegan, and formulated without known toxins or harsh ingredients. GUIDE BEAUTY offers a truly fresh approach to makeup that puts artistry into your hands.

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